Surf wholesale catalog template with a teal ocean photo cover
A seven-page wholesale set that opens on a teal ocean photo of two surfers sitting on their boards, under the words salt and swell. Made for surf brands and distributors taking orders from surf shops and coastal boutiques.
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All 7 pages
Cover, welcome letter, contents, how-to-order terms, a section divider, a wholesale order form and a back cover. Your product pages are added between them in the same fonts and colors.
About the Surf & Coast template
The ocean comes first in this surf wholesale catalog template: a full-page teal sea photo carries SALT & SWELL in clean Poppins capitals, and the inside pages pick up the same teal and pale sea-mist tones with Open Sans text and thin stripes. Six more pages follow the cover for trade buyers, from a welcome and contents to ordering terms, a section divider, the order form and a thank-you page. Prefer another color to teal? Twelve palettes are built in.
Behind the divider, your range fills product grids: surfboards, wetsuits, beach apparel, leashes and fins, and coast living. Import from Shopify or a product feed, give board dimensions and wetsuit sizes in descriptions and variant tables, and use the currency multiplier for export accounts. Print it for buying appointments, or send surf shops the wholesale flipbook so they can order online.
Best for
- Surf brands opening wholesale accounts with surf shops
- Wetsuit and accessory distributors selling by size run
- Beach apparel labels showing a summer range to coastal boutiques
- Leash, fin and wax suppliers with many small SKUs
- Brands with export accounts that need prices in another currency
Pages worth a closer look
Salt and swell ocean cover
A full-bleed teal sea photo of two surfers sitting on their boards carries SALT in white and & SWELL in golden yellow Poppins letters, with a 2026 edition line. Keep it, or use Replace photo for your own lineup shot so the catalog looks like your brand from the first page.
Contents in the order surf buyers plan
Surfboards come first, then wetsuits, beach apparel, leashes and fins, and coast living, each with a page number. That order follows how a surf shop buyer budgets: hard goods, then suits, apparel and add-ons.
Order form for showroom appointments
After a showroom meeting, the buyer leaves with one page that has room for their details, PO number and ship-to, plus rows for each style, quantity and price. Print a stack for trade shows, or attach the page to your follow-up email.
How to sell a surf range to shops at wholesale
Sell wetsuits by size run
Surf shops buy wetsuits in size runs per thickness and entry type, for men and women, often with a few youth sizes. Show each model with a variant table of sizes and colors so buyers see the whole run at a glance, and give the thickness, seams and zip type in the description.
Separate hard goods from soft goods
Boards, fins and leashes are bought differently from apparel. Hard goods need dimensions, volume and fin systems; soft goods need fabrics, sizes and colorways. Keep them in separate sections with their own minimums, so board-focused shops and boutiques each find their part quickly.
Book summer apparel early
Swimwear and beach apparel for summer are usually ordered months before the season. Offer a pre-book deadline with delivery windows, then a smaller in-season reorder sheet, and put both dates on the terms page so a shop can plan its budget.
Put small accessories on dense grids
Wax, leashes, fins, traction pads and board bags come in many sizes and colors. A 4×4 or 4×5 grid with photo, SKU, size and price fits a whole accessories wall onto a few pages, and buyers can order quickly by SKU.
From product list to finished catalog
Start with this set
Open Surf & Coast in EasyCatalog and recolor it with one of 12 palettes if you like.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can the Surf & Coast set show wetsuit size runs?
Yes. A product's variant table can lay out sizes against colors, so each wetsuit or boardshort style shows its full run in one place. Buyers write quantities per size on the order form, or order them in the wholesale flipbook.
Does the Surf & Coast set work for retail too?
It is set up for wholesale, with how-to-order terms and an order form, but you can remove those pages and share a retail flipbook that checks out at Shopify. The ocean cover, welcome and contents work for shoppers as well as buyers.
What should a surf brand's wholesale terms cover?
Opening and reorder minimums, pre-book and in-season deadlines, payment terms, delivery windows, freight and how damaged or faulty boards are handled. Add your policy on discounts and advertised prices if you have one, and a contact for the sales rep or trade desk.
How many styles should a surf wholesale catalog include?
Enough to fill a shop's wall without overwhelming the buyer. Many surf brands show their full core range plus a handful of seasonal styles, with the strongest sellers first in each section. Mark new styles and carry-overs clearly, since buyers plan reorders differently for each.
Start your Surf & Coast catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.