Surf shop catalog template for boards, wetsuits and beach days
A sunny, editorial catalog for surf shops and board brands, with real surf photography, swell-report details and a hand-lettered script accent. Built to sell boards, suits and beachwear in store and online.
Free plan available — all templates are included on every plan. Already have an account? Open it in Templates.
All 27 pages: 7 covers and 20 designed pages
Choose one cover and any of the designed pages — they share one look, so the catalog stays consistent however many you use. Every word, color and photo is editable.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Surf & Beach template
This surf shop catalog template looks like the summer issue of a small surf magazine. Varela Round headings, Nunito Sans text and a Pacifico script sit on warm sand pages with deep sea-green type and a coral accent. Seven covers include a swell-season poster, a winter suit issue and a sticker cover with free shipping and board bag badges, while board-shaped motifs and notes on swell, wind and water temperature run through the pages. The shop in the sample text, a Byron Bay shaper, is invented.
Built for retail, it turns a shop's range into something customers want to flip through: boards with length, width and volume, suits by thickness and size, boardshorts, swim and beach life. Import from Shopify by collection and products land on white pages or in mosaic layouts around a featured board, with sale prices shown next to compare-at prices. Customers can shop straight from the retail flipbook through Shopify checkout, and printed copies work at the counter and at beach events.
Best for
- Surf shops selling boards, wetsuits, boardshorts and beach gear
- Board shapers and small surf brands with a retail store
- Summer catalogs with a wetsuit sale and a demo day on the beach
- Surf schools and rental shops listing boards, suits and repairs
- Coastal stores mixing surf hardware with swim and beach life
Pages worth a closer look
Size guide for suits, boards and shorts
A wetsuit chart lists height, weight and chest for each size in metric and imperial, measured over swimwear, followed by board volume by rider weight and boardshort waist sizes. Customers shopping online are more likely to choose the right size.
Featured board with full specs
One board gets a whole page: shape notes, length, width and thickness in imperial and metric, fin setup and price, with the board bag included. Use it for your hero board or a new model.
Demo day on the beach
An invitation to try 30 boards on the sand one morning gives date, time and place, a chat with the shaper and the new suits to test. Change the date and the beach, and it works for any launch or open day.
Wetsuit sale page
A two-week sale takes 20% off every wetsuit, with a code, dates and the small print about rental suits and stock. Swap the product, discount and dates for any seasonal promotion.
What surf shoppers look for in a surf shop catalog
Give every board its dimensions and volume
Surfers choose boards by length, width, thickness and volume in liters, plus fin setup and tail shape. Print all of them on the product page, and add a line on who the board suits, such as small-wave days or beginners moving on from a foam board.
Match wetsuits to water temperature
Customers often ask which thickness they need. Add a simple guide, for example a 3/2 for mild water and a 4/3 with boots and hood for colder months, and list entry type, seams and sizes. Local water temperatures by season make the advice concrete.
Show sizes for boardshorts and swim
List waist sizes and outseam length for boardshorts, dress or cup sizes for swim, and how much the fabric stretches. Online shoppers rely on these details, and a clear chart reduces returns on the summer items a surf shop sells most.
Plan around swell and holiday seasons
Beach gear peaks in summer, but wetsuits sell as the water cools. Release a summer catalog with boardshorts and beach life before the holidays, and a wetsuit edition before winter. A sale page with firm dates gives customers a reason to come in.
From product list to finished catalog
Pick this template
Open Surf & Beach in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Is the Surf & Beach kit set up for retail customers?
Yes. The sample copy speaks to shoppers, with prices including tax, a free shipping threshold, a demo day and a wetsuit sale. Share it as a retail flipbook so customers check out on your Shopify store, or as a showcase flipbook if you only want to present the range.
Can I change the currency and sizes in this surf catalog?
Yes. The sample uses Australian dollars with metric and imperial sizes, but you can choose any of 28 catalog currencies and edit every chart. Board lengths, volumes and wetsuit sizes on the designed pages are ordinary text and table cells you can rewrite.
What should a surfboard listing include?
Length, width and thickness, volume in liters, fin setup and tail shape, construction such as PU or epoxy, the wave size and rider level it suits, and whether fins come with it. Photos of the deck and bottom help, and so does a note on whether a board bag is included.
When should a surf shop release its summer catalog?
A few weeks before the warm season and school holidays, when families plan beach trips and new surfers buy their first board. In the southern hemisphere that is late spring, around November; in the northern hemisphere, around May. Follow up with a wetsuit edition before the water cools.
Start your Surf & Beach catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.