Kids and baby catalog template for baby boutiques and toy shops
An all-season wholesale catalog in soft pastels for sleepers, first shoes, plush and wooden toys, with size runs, gift sets and easy terms for small shops.
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All 15 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Kids & Baby Catalog template
Nursery colors set the mood of this kids and baby catalog template: blush pages, deep indigo type, coral and aqua accents, little clouds and stars. Pacifico script adds a handwritten touch to rounded Dosis headlines. The front cover places a pink knit hat and sleeper in an aqua-rimmed circle, the band cover frames a crochet bear and bunny against aqua wallpaper stripes, and the poster cover reads “Tiny things.” above a wooden train. Scalloped edges and star badges repeat inside.
Its placeholder text, for an imaginary baby label, answers what boutique buyers ask first: size runs of six packed 1-2-2-1, a $300 opening order, Net 30 on approval and test reports on request. A baby size table runs from 0–3 to 18–24 months. Import your range and products land on blush product pages with white cards, prices and SKUs. Send stockists the wholesale flipbook with its order form, or print copies for trade fairs.
Best for
- Babywear brands selling sleepers and bodysuits to independent baby boutiques
- Makers of plush and wooden toys with gift-boxed, heirloom pieces
- First-shoe brands that ship size runs from 0 to 24 months
- Baby gift set companies supplying shops ahead of showers and the holidays
- Small family brands opening their first wholesale accounts
Pages worth a closer look
Baby size table with a gifting tip
Rows from 0–3 to 18–24 months give height, weight, shoe size and how many of each size come in a pack. Below, a gifting tip suggests grouping a sleeper, first shoes and a teddy into one ready-made basket at the register.
3 + 1 gift set offer
Wooden blocks and a wooden toy animal sit above an aqua scalloped band announcing a free fourth gift set when a shop orders three. A coral starburst and a dark code button make the offer easy to spot, and the small print limits it to gift sets.
Featured teddy with MSRP and case pack
A honey teddy in a round photo gets a coral price starburst, three heart-marked bullets for embroidered eyes, washing and gift boxing, and a footer with MSRP, a case pack of six and ship time. It gives one hero gift a full page.
Easy terms for small shops
An aqua column with a wavy edge welcomes first-time boutiques and carries a coral Net 30 badge. Six short entries cover minimum order, payment, shipping, size runs, damages and price validity, so a new stockist can say yes without a phone call.
What baby boutique and toy shop buyers check first
Print the size run on every clothing page
Boutiques often buy babywear in prepacks, so state the run for each style, for example six pieces split 1-2-2-1 across four sizes. Offer single sizes on reorders, as the sample terms do, because the middle sizes sell fastest and a shop should not have to buy a full run to fill one gap.
Put safety details where buyers can find them
Children's products are regulated in most markets, and many boutiques ask for test reports and care labels before a first order. Give an age grade for every toy, flag small parts, and say on the welcome page that reports are available on request. It saves a round of emails.
Sell the gift, not just the item
A large share of baby boutique sales are gifts for showers, births and first birthdays, so photograph the packaging, list what comes in the box, and offer ready-made sets at clear price points. A teddy in a gift box with a blank name tag is easier to sell than the same bear loose on a shelf.
Spell out materials and care
Parents read labels closely. Give fiber content for clothing and plush, the finish used on wooden toys, and washing instructions in plain words, such as machine wash, gentle cycle, cold. Store staff repeat these details at the counter, so a clear line in the catalog becomes a clear answer for the customer.
Keep opening orders small
Many baby boutiques are owner-run shops with little storage. A modest opening minimum, lower reorder minimums and a suggested starter range by price point make it easier to say yes. Once a shop sees its first pieces sell, it can widen the order.
From product list to finished catalog
Pick this template
Open Kids & Baby Catalog in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Does the Kids & Baby Catalog template include a baby size chart?
Yes. The size guide page has a table from 0–3 months to 18–24 months with height in inches, weight in pounds, shoe size and pack quantity, plus a note on size runs and a gifting tip with a photo. Every label and value is editable, so you can switch to centimeters and kilograms or relabel the rows for toddler sizes.
Can boutiques order sizes and gift sets from the flipbook?
Yes. The wholesale flipbook has a built-in order form, and product pages can show variant tables of sizes and colors. Set quantity multiples so packs sell in sixes, add a minimum order value such as $300, and protect trade prices with an optional password. Each boutique order is emailed to you and listed in the app.
What should a baby product catalog list for each item?
Give the SKU, wholesale price and MSRP, the age or size range, materials and care, and how the item is packed, whether in a size run, a case or a gift box. For toys, add the age grade and note that test reports are available. A barcode on each product helps shops add it to their point-of-sale system quickly.
When do baby boutiques place wholesale orders?
Many buy babywear about six months ahead, twice a year: spring and summer lines in late summer and fall, fall and winter lines in early spring. Toys and gift sets get another push in late summer for the holidays, while basics such as sleepers and booties are reordered all year, so fast reorders matter.
Start your Kids & Baby Catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.