A new collection catalog template for fine jewelry previews
A 15-page wholesale catalog for introducing a new collection to stockists, with room for the story, the pieces and the preview dates. Written for fine jewelry, it fits any small-batch brand that launches once or twice a year.
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All 15 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the New Collection template
Ivory pages, black photography and fine gold accents define this new collection catalog template. The front cover frames a photo of hands wearing stacked rings above a light Questrial title, with the season set vertically along the edge. Karla body text, gold numerals and thin rules continue through a giant section number, a dark poster cover marked N°04 and a best-sellers page where every piece sits on black.
The sample copy imagines a fictional atelier releasing eighteen made-to-order pieces, so the pages already cover what a jewelry launch needs: a founder's letter, preview appointments, casting lead times, opening order minimums and an account application. Replace the pieces with your own; imported products land on white product pages with centered names, SKUs and prices. Send the wholesale flipbook before preview season, and print the PDF for appointments and trade shows.
Best for
- Fine jewelry brands introducing a yearly or seasonal collection to stockists
- Cast-to-order jewelers who quote a lead time for every piece
- Bridal and engagement ring makers preparing appointment-based previews
- Small luxury labels that limit the number of stockists per city
- Designers following up after a trade show with the full collection
Pages worth a closer look
Framed photo cover in ivory and gold
A thin frame holds a close-up of hands wearing rings, with the collection name in light type below and a small line for the collection number and wholesale status. The quiet layout lets one strong photo carry the launch.
Giant gold section numbers
Each divider sets its section number huge in gold, with the category name, a one-line description and a portrait of the piece being worn. Rings, earrings, necklaces, bracelets and bridal become clear chapters a buyer can flip between.
Stockist preview booking page
A black page with a satin photo invites stores to book a preview, puts the start date in large type and lists three terms: appointment options, priority shipping for preview orders and display trays included. A rounded code button closes it.
Atelier contact with account checklist
A bench photo of a jeweler's torch beside silver pieces on a soldering block sits above orders, phone, showroom and opening hours. Below, a tinted panel lists what a new stockist needs to open an account: a resale certificate, store address and website, and one trade reference.
What jewelry buyers look for in a new collection catalog
Give full specs for every piece
Jewelry buyers compare metal and karat, stone type and carat weight, whether stones are natural or lab-grown, chain lengths and the ring sizes offered. Put these in a short spec table beside each piece. Missing specs lead to emails, and a buyer with open questions often waits until next season.
State lead times for made-to-order work
If pieces are cast or set to order, say how many days each takes and whether ring sizing changes the date. Stores promise delivery dates to their own customers, especially for bridal, so a firm lead time can matter to them as much as the price.
Explain memo and exclusivity terms
Fine jewelry is often supplied on memo, a form of consignment, as well as sold outright. Say which you offer, how long the memo period lasts and what the opening order minimum is. If you limit stockists per area, say that too; exclusivity gives a store a reason to commit early.
Show pieces worn as well as on black
Shots on black show stones and finish; worn shots show scale. Use both: clean images on the product pages, and a lookbook of stacked bangles, earrings on a model or a chain at the collarbone. Buyers use the worn photos to picture the piece on their own customers.
From product list to finished catalog
Pick this template
Open New Collection in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can I use the New Collection template for something other than jewelry?
Yes. Only the sample text and photos are about jewelry. Rename the five sections, swap pictures with Replace photo or the free stock photos, and import your own products. The ivory, black and gold layout suits watches, leather goods, ceramics or a small fashion capsule, and every color and font can be changed.
How do I print it for preview appointments?
Export the PDF at the 300 DPI quality, switch on the CMYK Print professional setting your print shop expects, and add 3 mm or 5 mm bleed with crop marks so the dark pages and black product photos run to the trimmed edge without white slivers. Page sizes are A4, Letter and A5, in portrait or landscape.
When should a jewelry brand launch a new collection to stockists?
Many brands release their main collection in time for stores to place holiday orders, then add a smaller spring or bridal release. Whatever the rhythm, leave four to six weeks between sending the catalog and the order deadline, so buyers can review it, book an appointment and plan their budget.
How many pieces should a new jewelry collection catalog show?
Most small brands show between twelve and forty pieces. A tight edit is easier for a buyer to remember and helps each piece stand out. Group pieces by type, feature one per section, and put options such as ring sizes or metal colors in variant tables instead of separate pages.
Start your New Collection catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.