Toys and games catalog template for wholesale to independent toy shops
A 27-page trade catalog for toy and game wholesalers, with real photography, game-board graphics, case-pack best sellers, an age and piece-count guide and pages for pre-book and trade-show orders.
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All 27 pages: 7 covers and 20 designed pages
Choose one cover and any of the designed pages — they share one look, so the catalog stays consistent however many you use. Every word, color and photo is editable.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Toys & Games Premium template
This toys and games catalog template takes its look from the game table: player pieces, dice faces, board-track spaces, a spinner and jigsaw frames decorate real photographs of wooden toys, game pieces, dice, dominoes and puzzle pieces. Navy ink, a game-table green and a bright yellow keep it playful but orderly, set in Nunito Sans with Varela Round accents. Seven covers include a poster, a 'Game Night Issue' magazine cover and a sticker cover, followed by 20 designed pages.
The sample copy, for a fictional Michigan toy and game supplier, is written for independent toy shops: trade price and MSRP side by side, case packs of 2 to 12, age grades, a fall pre-book offer and Net terms. Import your lines and they fill product pages with SKU, price, barcode and description. Print it for buying appointments, or share a wholesale flipbook with quantity multiples so stockists always order full cases.
Best for
- Toy and game distributors selling to independent toy shops
- Board game and puzzle publishers preparing a fall trade catalog
- Wooden toy makers that sell by the case with MSRP on every line
- Sales reps who write pre-book orders at toy trade shows
- Suppliers to gift shops and bookstores that stock games and puzzles
Pages worth a closer look
Age and piece-count guide
A table matches each age band, from 0–18 months up to teens and adults, with its play stage and what sells: rattles and stackers early, then frame puzzles, first board games, domino games and big jigsaws. Shop staff use it to recommend the right box.
Reorder favorites with case packs
Four top lines, each with SKU, case pack, age grade, trade price and MSRP. Buyers see margin and minimum quantity at a glance, and the page doubles as a ready-made starter order for new stockists.
Trade-show invitation with demo tables
Dates, booth number, appointment slots and show specials on one page. The sample invites buyers to play new games at demo tables and write pre-book orders on the spot, a format that suits any toy or game fair.
Fall pre-book offer
A pre-book page with a percentage off, extended payment terms, an order code, a cut-off date and a ship date. Pre-books let you plan production and freight, and give shops a concrete reason to commit early.
What toy shop buyers look for in a toys and games catalog
Print the age grade on every line
Toy buyers sort by age first. Give each product its recommended age, the piece count for puzzles, and the player count and play time for games. It helps shops shelve by age band and answer gift shoppers who ask what suits a six-year-old.
Show trade price, MSRP and case pack together
Independent shops work out margin line by line. Put the wholesale price, suggested retail price and case quantity next to each other, and say whether spares or demo copies can be bought singly. Clear case packs prevent short orders and back-and-forth emails.
Open holiday pre-booking early
A large share of a toy shop's year is sold in the last quarter, so many buyers commit to fall and holiday stock in spring and summer. Open pre-booking with a clear deadline, ship dates and any extended terms, then send reorder reminders by October.
Mention safety testing without overclaiming
Retailers need confidence that toys meet the rules in their market. State which testing your products pass, carry small-parts warnings on the items that need them, and offer certificates on request. Keep the warnings identical in the catalog and on the packaging.
Offer demo copies for games
Games sell when customers can watch them being played. Offer discounted demo copies or a demo kit with the first order, and say so in the catalog. Shops that run game nights tend to reorder the titles they have on the demo table.
From product list to finished catalog
Pick this template
Open Toys & Games Premium in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Which pages come with the toys and games catalog template?
Seven covers and 20 designed pages. Selling pages: lookbook, featured product, best sellers, a fall pre-book promo and a trade-show invitation. Trust pages: brand story, team, numbers and stockist testimonials. Practical pages: welcome, contents, divider, how to order, FAQ, an age and piece-count guide, care and display tips, contact, trade terms, notes and a back cover.
Can stockists order full cases from the online toy catalog?
Yes. Share the catalog as a wholesale flipbook with its built-in order form and set quantity multiples, so a line packed in sixes is ordered in sixes. You can also add a minimum order value, minimum and maximum quantities and up to three volume-price tiers.
How many products should a toy wholesale catalog show per page?
For a browsing catalog, four to six products per page leaves room for age grade, case pack, price and MSRP. For reorder sheets, a one-column line-sheet layout fits more lines with smaller photos. EasyCatalog grids run from 2×2 to 4×5, so you can mix both styles in one catalog.
When do toy shops place their holiday orders?
Many independent toy shops place their main holiday orders in spring and summer, often at trade shows, then reorder best sellers from September into early December. Send the catalog before show season and keep a lighter reorder edition ready for the fourth quarter.
Start your Toys & Games catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.