Distributor catalog template for regional delivery networks
A teal-and-orange catalog for distributors who deliver from regional centers on fixed routes: depots on the cover, order cut-offs, route-day pricing and case price breaks. The invented sample supplier serves cafés and bakeries.
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All 17 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Distributor Catalog template
A dashed delivery route linking four depot markers runs across the cover of this distributor catalog template, below a photo of coffee beans spilling from a burlap sack. Deep teal bands frame the page, burnt orange marks the route and headline figures, and Titillium Web gives the type a clean, engineered look, with a monospace for SKU ranges. Inside, numbered dividers sum up each section's line count, entry price and typical pack.
Use it to show customers the whole range, your delivery promise and how ordering works, from cut-off times to standing orders. Bring products in from a Shopify collection, a CSV or a product feed, and they are laid out on white grid pages with SKU, pack and price. A wholesale flipbook takes orders with a minimum order value and case multiples, and a printed copy left with a new account keeps your range on the counter.
Best for
- Food service and café supply distributors with regional depots
- Wholesalers delivering ambient and frozen goods on fixed route days
- Distributors with order cut-offs and next-day delivery promises
- Roasters and bakeries supplying cafés, delis and grocers
- Sales teams signing up new accounts along a delivery route
Pages worth a closer look
Depots on a route line
Four regional centers sit on a dashed route across the cover, each with a city code and name, above three headline figures for depots, next-day reach and SKUs in stock. Customers understand your coverage before they read a price.
Route-day pricing
A program page rewards customers who commit to a fixed weekly delivery day, with steps for weekly, fortnightly and on-demand delivery, a minimum per drop and a code. Fixed routes make trucks easier to plan, which is why the discount exists.
Section dividers with entry prices
Each section opener shows its SKU range, the number of lines, the lowest wholesale price and the typical pack. A café owner can tell at a glance whether your brewing gear or bakery range is deep enough to consolidate suppliers.
Reasons to switch distributor
Six numbers make the case for switching: distribution centers, next-day reach, ambient and frozen SKUs, maximum days from roast, on-time deliveries and one invoice for everything. Put in your own measured service levels before you publish.
What customers look for in a distributor catalog
Print cut-off times and delivery days
Customers plan prep and staffing around deliveries. State the daily order cut-off, delivery days by area and what happens on public holidays. If you run fixed routes, show which day each area is served and how a customer can change it.
Sell consolidation
Many cafés and grocers would rather deal with one supplier, one delivery and one invoice. Show the breadth of your range section by section, and explain whether ambient, chilled and frozen goods can arrive on the same truck.
Be clear about minimums per drop
Small accounts need to know the minimum order per delivery and what happens below it, such as a delivery fee. Set the same minimum order value in the online order form so the rule applies consistently, whichever way a customer orders.
Explain substitutions and shortages
When a line is out of stock, customers want to know whether you substitute, short-ship or back-order. Publish the policy, how you notify them and how credits are handled. A clear rule avoids disputes at the delivery door.
Offer standing orders
Staples such as coffee, milk alternatives and bake-off pastry are ordered every week. A standing order that repeats on a set day saves the customer time and makes your routes predictable. Explain how to pause, skip or change one.
From product list to finished catalog
Pick this template
Open Distributor Catalog in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can I change the depots and route on the cover?
Yes. The city codes, names and markers are editable, so you can rename, move or remove stops to match your own depots or service areas. Change the headline figures, swap the cover photo with Replace photo or a free stock image, and recolor the route to match your brand.
Does the Distributor Catalog work outside food service?
It does. The sample range is coffee, brewing gear and bakery, but section names, photos and copy are placeholders. Distributors of cleaning supplies, packaging, beverages or hardware can use the same route cover, dividers and price tables for their own products.
How do distributors price for different customers?
Many distributors publish a list price and apply account discounts by volume, delivery frequency or contract. Others print tiered prices by case quantity. Whichever you use, keep the catalog consistent with your invoices, and explain delivery fees or drop minimums so customers compare total cost, not just unit price.
What is a standing order?
A standing order repeats on a set schedule, such as every Tuesday, without the customer placing it again. Distributors use them for staple items, which saves customers a weekly task and gives the distributor predictable volume for purchasing and route planning.
Start your Distributor Catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.